Connecting brands with independent football
Indie Football started with SFC Unicorns and the Berlin Indie Football Festival, bringing visibility to clubs, creators, and communities operating outside the pro system. This community-first approach is central to what we do — we connect brands directly with the people shaping football's independent scene.
The connector
Andrew leads every partnership personally—based in Berlin, with 15 years inside the city's grassroots football scene, he's the club and creators' first point of contact.
The curator
The Indie Football network is built from real relationships — clubs, creators, and organisers Andrew has worked alongside directly, not a cold database.
Connect
Club and creator network.
Introducing you to the right people.
Through direct relationships built over 15 years in Berlin's grassroots scene, we connect independent creators, clubs, and brands who wouldn't otherwise find each other. Every introduction comes from firsthand experience working alongside the person on the other end.
CREATE
Events and activations.
Building our own independent projects.
From BIFF to smaller gatherings, original content, and products, we make things that prove what's possible in indie football and give the community something real to rally around.
DESIGN
Brand and identity design.
Giving your club a real identity.
Hands-on branding, crest, and kit design for independent clubs and brands — built for the scale and budget of the indie game, without needing a full agency.
GROW
Brand partnerships.
Producing your entry into indie football.
We support independent creators and clubs in developing and pitching projects to brand partners, and produce brand-funded activations ourselves using the Indie Football network — built and run through our own relationships, not a media placement.